We connect travel brands to real travelers through the most trusted medium in the country — television — and turn that visibility into a story people actually want to follow. Across Tammy & Friends Travel, KUSI / FOX 5 San Diego, Nexstar, and Amazon Advertising, your brand doesn't just appear in a destination. It becomes part of the journey.
Travelers move through a journey of connected touchpoints — the inspiration, the planning, the flight, the arrival, the stay, the story they tell when they get home. The brands that win are the ones that show up naturally in those moments, with relevance and credibility. Tammy & Friends Travel is the connection point where travel brands, trusted media, and real travelers meet — through storytelling, not interruption.
Cruise lines, hotels, resorts, airlines, tourism boards, attractions, and tour operators who want to show up with context and credibility.
Storytelling + media reach + digital amplification
Affluent, engaged, story-seeking audiences who research what they see, book what they trust, and return to what they remember.
"Tell the story — and the experience sells itself."
Tammy Searle is the founder of Tammy & Friends Travel and the on-air host of the lifestyle travel segments on KUSI San Diego. Week after week, she turns a four-minute television segment into a multi-platform marketing ecosystem for the brands she features.
Tammy's endorsement carries weight. She has built a loyal, affluent audience that trusts her taste, her research, and her recommendations — and she treats every partner's story with the same care she'd give her own.
A $1,000 investment puts your brand on a top-rated local television station, with the production, the on-air placement, and the platform credibility that comes with it.
Professional TV production with a 4-minute live or recorded segment built around your brand.
On-screen lower-third branding throughout the entire segment, plus content rights for your channels.
Association with a top-rated, trusted local news platform that San Diego viewers already watch and rely on.
Loyal KUSI audience tuning in every week.
Affluent San Diego demographic with discretionary travel spend.
Strong travel and lifestyle purchasing power.
Together, they form a complete brand-building engine — from awareness to action. Television creates the spark; storytelling turns that spark into a travel decision.
“42% of people who were surveyed said that Linear TV is the most important influence of their awareness of a product or service, while 89% said that Linear TV influence their online search selection.”
This information was taken from a study titled 2026 Purchase Funnel Study. This study was comissioned by TVB a Local Media Marketing Solutions to GfK and NIQ.Instead of advertising a single company, Tammy builds a real-life travel story — viewers see an entire journey, not just a product. That dramatically increases booking potential.
Each partner retains its own identity while gaining greater relevance through a connected traveler story — extending visibility across broadcast, digital content, social media, and the entire traveler journey.
Tammy builds a single editorial story around each ecosystem — connecting complementary brands so the whole category becomes more relevant, more visible, and more desirable to the viewer.
The cruise line anchors the experience. Luggage, insurance, hotels, activities, and transportation become part of one cohesive story — and every partner is featured in a relevant, high-intent moment.
Resorts, spas, restaurants, fashion, and jewelry brought together within an aspirational editorial story — designed to influence affluent, experience-driven travelers.
Tourism boards, attractions, cultural organizations, local businesses, and media united within one destination story — turning a place into a complete and compelling traveler experience.
Travel apps, luggage trackers, AI tools, and insurance positioned as an essential part of a smoother, more confident journey — not another product.
Tammy connects complementary businesses into cohesive lifestyle segments. Consumers are more likely to purchase when they see a complete lifestyle solution — when every element of the journey works together.
Brands appear within a real story — not an ad break. Viewers see how your product fits into an actual travel experience.
Tammy's endorsement transfers credibility to every partner in the segment. Her audience trusts her taste, her research, and her picks.
Viewers envision the full experience. Their questions are answered before they even ask. The trip practically books itself.
For $1,000–$2,500, Tammy expands the partnership with additional marketing services that multiply your content's reach long after the segment airs.
Dedicated promotion across Tammy's platforms.
Authentic footage that drives engagement.
Promotional packages that build audience excitement.
Travel seminars and live experience packages.
A single TV segment becomes a full marketing suite: lead-generation offers, travel experience packages, and content your team can use for months.
Receive full rights to the segment video.
Create social content from segment video.
Segment clip built for email marketing.
Segment embed for sales and pitch decks.
Amazon Is More Than a Retailer.
Amazon Ads gives travel brands access to powerful first-party audience signals and premium inventory across the streaming and digital ecosystem.
Average monthly U.S. reach of Amazon ad-supported Streaming TV
Amazon Streaming TV viewers do not watch linear TV
of shopping and streaming signals informing Amazon first-party audiences
Prime Video · Fire TV Channels · Other premium content — reach audiences beyond traditional television.
Reach people who may be interested in:
Don't just reach a larger audience. Reach audiences with potential interest in your brand.
Source: Amazon / Nexstar ShopIQ presentation supplied by Tammy. Pricing and package details handled in the partnership conversation.
Tell the story. Then keep the conversation going.
Combine the power of Tammy + KUSI / FOX 5 + Nexstar with Amazon Ads to create a connected media strategy.
Create trusted travel storytelling and introduce the destination, experience, or brand.
Use Amazon first-party audiences across lifestyle, in-market, contextual, and custom segments.
Reach customers on Amazon and across third-party publishers.
People exposed to a Streaming TV campaign can become an audience for additional STV, online video, or display.
Trusted storytelling starts the journey. Amazon Ads keeps the right travelers in the conversation — on streaming TV, online video, and display.
A full-funnel advantage for travel brands.
Get your destination, product, or experience discovered.
Build interest through premium video and digital content.
Reach relevant audiences using Amazon first-party capabilities.
Continue the conversation with people already exposed to the campaign.
Reporting + Amazon Marketing Cloud matchback when requirements are met.
Travel expertise + storytelling + education
Trusted local broadcast + digital media
Scale + cross-platform media capabilities
First-party audiences + streaming + measurement
Becomes part of the traveler's journey.
From a trusted four-minute story to a connected, measurable journey across broadcast, streaming, and digital.
A single, trusted path from traveler relationships to local broadcast, national reach, and premium digital audiences.
Tammy & Friends creates the human connection between travel information, education, and the people considering their next experience.
FOX 5 San Diego and KUSI TV are local Nexstar brands that combine broadcast and digital capabilities to connect brands with consumers.
Nexstar's network includes more than 201 TV stations, 120 local websites, and 284 mobile apps across 116 markets, reaching 68% of total U.S. TV households.
Amazon Ads provides access to Amazon first-party audiences and premium inventory — including Prime Video, Fire TV Channels, display, online video, and streaming TV.
From a trusted travel voice → local broadcast → national media scale → premium digital audiences.
Join the brands already turning KUSI / FOX 5 visibility into real customer engagement through Tammy & Friends Travel's lifestyle storytelling model.
4-minute segment, no partnership marketing with Tammy.
Full storytelling ecosystem 4-min segment - KUSI & FOX5
Tammy Partnership 4-min segment on KUSI or FOX5
Long-term category leadership and recurring segment placement.
Lifestyle storytelling that turns television visibility into real customer engagement for travel brands.
© 2026 Tammy & Friends Travel. All rights reserved.
San Diego · Palm Desert
